LINCOLNSHIRE, Ill. - Zizzo Racing announced today that Old World Industries' will rejoin and expand its roll as the major marketing partner with its PEAK and HERCULINER brands on the team's NHRA Top Fuel dragster driven by T.J. Zizzo. The two year, 14 race deal begins this season and marks the beginning of Zizzo Racing's 31st year in drag racing.

"We're excited about the opportunity to continue representing PEAK and HERCULINER for the seventh consecutive season," Zizzo said. "We enjoy providing value for them in our NHRA program and the retail programs PEAK does with O'Reilly Auto Parts. "My off-season was busy," states Zizzo. "It started with an appearance for PEAK at the AAPEX/SEMA show in November and continued throughout the winter with great appearances at customer events and at World of Wheels shows. These events are exciting for us as we become a bigger part of PEAK's marketing efforts going forward."

"2010 is starting off to be an exciting year. TJ is a great brand ambassador for PEAK Performance Products and his accessibility to the fans is quickly making him a favorite at his stops on the tour.  We're excited to continue our involvement with Zizzo Racing for the next two years and having the expanded schedule will allow us both to achieve bigger goals with this program," states PEAK's Motorsports Marketing Manager Brian Bohlander. 

CHICAGO -- Zizzo racing will display their PEAK / HERCULINER Top Fuel dragster this weekend at the O'Reilly Auto Parts World of Wheels show held at the Donald E. Stephens Convention Center March 5-7. Driver, T.J. Zizzo will sign autographs in the O'Reilly display from 12PM-3PM then from 5PM-8PM on Saturday. 

The auto show features all forms of vehicles, from classics, to street rods and the ultimate 8,000 horsepower machine, piloted by T.J. Zizzo.

"It's been an exciting winter," Zizzo said. "We've been having a lot of fun on our off season tour, doing displays for PEAK. The World of Wheels in Chicago will be extra special since it's so much like a hometown event for us. I know we'll see lots of friends, family and fans this weekend."

LINCOLNSHIRE, Ill. - T.J. Zizzo, driver of the PEAK/HERCULINER/O'Reilly Top Fuel Dragster participated in Celebrity Readers Day at Fairhaven School in Illinois. Zizzo read from his favorite childhood book "Little Turtle's Big Adventure".

"My mom used to read that book to me when I was a kid," Zizzo explained. "The book has been around. It's all taped up, I even read it to my kids."