Marketing Partners: September 2007 Archives
LINCOLNSHIRE, Ill. - PEAK Antifreeze, O'Reilly Auto Parts and Herculiner announced today that an agreement was reached with Zizzo Racing to join Race News Magazine as sponsors. PEAK, O'Reilly and Herculiner will become the primary sponsor on the Zizzo Racing Top Fuel Dragster for the remainder of the IHRA season. The announcement comes on the heals of a career best performance for Zizzo at the 53rd annual Mac Tool U.S. Nationals. Zizzo remains the points leader in a tightly contested battle with veteran Bruce Litton for the Knoll Gas Nitro Jam Drag Racing Series Championship.
Brian Bohlander, Brand Manager for SplitFire and Herculiner looks forward to the partnership. "After TJ's success at the U.S. Nationals we couldn't think of a better way to continue the PEAK Antifreeze 60th anniversary celebration than by becoming a partner with TJ as he competes for the IHRA Championship," he said.
PEAK and Zizzo renew a partnership that began in 2004. "We're excited to be involved with PEAK and O'Reilly," Zizzo said. "They've been a friend to our team and a great marketing partner. As the Fall season approaches we want drag racing fans to think about replacing their antifreeze with PEAK from O'Reilly Auto Parts."
Brian Bohlander, Brand Manager for SplitFire and Herculiner looks forward to the partnership. "After TJ's success at the U.S. Nationals we couldn't think of a better way to continue the PEAK Antifreeze 60th anniversary celebration than by becoming a partner with TJ as he competes for the IHRA Championship," he said.
PEAK and Zizzo renew a partnership that began in 2004. "We're excited to be involved with PEAK and O'Reilly," Zizzo said. "They've been a friend to our team and a great marketing partner. As the Fall season approaches we want drag racing fans to think about replacing their antifreeze with PEAK from O'Reilly Auto Parts."